About
The Rustic Bakery
In the lively center of Riyadh, a shared passion for real sourdough sparked a unique collaboration. An Italian Masterchef and a Saudi visionary teamed up to introduce the true taste of sourdough to the entire Kingdom, giving rise to Riyadh’s first sourdough-specialized bakery.
Since those early days, our ovens have consistently produced authentic sourdoughs, carefully cold fermented in-house to share the genuine taste & healthier version of bread that warms the hearts of people across the Kingdom.
Our Story
Vision & Mission
Our Story
Vision & Mission
Our
Vision
Our
Vision
Our
Mission
Our
Mission
The TRB Founders
Our Inspiring Story
Introducing Younis Altewejri and his wife, Rana AlSubail, the Saudi visionaries behind The Rustic Bakery. The journey began with a shared love of sourdough that they discovered while traveling west. Inspired to share the authentic taste of this renowned bread with their loved ones in KSA, they faced the challenge of finding it locally.
Undeterred, fueled by passion and determination, Younis and Rana set out to introduce the art of traditional breadmaking and its authentic taste to the Kingdom. And so, The Rustic Bakery emerged in Riyadh, offering expertly baked sourdough loaves and heavenly pastries.
Our Inspiring Story
A tale of shared love & passion.
There was a time when, in the sun-drenched kitchen of Rafha – a city distant from Riyadh, a young boy named Younis found himself kneading dough alongside his mother. The air was cozy with the warmth of the oven and the rhythmic thump of her rolling pin. This is where the embers of The Rustic Bakery first ignited in the shared language of flour and fire.
Years later, in another corner of the globe, Younis and his wife Rana, who shares his love for the earthy taste of sourdough, traveled through different countries exploring a variety of flavors. Each type of bread they encountered told a story from a distant place.
Upon returning to Riyadh, a deep longing emerged. The bustling city lacked the familiar comfort they sought – the hearty sourdough they had grown to love. And so, The Rustic Bakery came into existence, not through complex business plans, but in the warmth of a kitchen where family recipes blended with new ideas.
The journey was not without its challenges. Sourcing the perfect grains, mastering the slow process of fermentation, and facing skepticism from a market unfamiliar with authentic sourdough were all part of the story. Yet, their passion found its voice with each freshly baked loaf and every satisfied customer’s smile.
The Rustic Bakery, located in the heart of Riyadh, is a testament to a love story, a shared dream, and the quiet revolution of simple bread. It’s a place where families come together, stories are exchanged, and the comforting aroma of freshly baked sourdough envelops visitors like a warm hug, echoing tales of resilience, passion, and the immense joy of sharing something truly special with the world.
The Rustic Bakery’s Executive Italian Chef
Francesco Luigi Carusi
This is Francesco Luigi Carusi, the Executive Italian Chef. Beginning his journey with hands-on involvement in a family bakery, his love for baking earned his bakery recognition in the Gambero Rosso Guide and a UNESCO endorsement for sourdough bread.
Also endorsed by the world’s renowned chef ‘Pierre Gagnaire’ for his artisanal baking, Francesco professionally transformed into a baking consultant on a global scale. Over 50 bakeries, restaurants, and factories benefited from his expertise across countries like Russia, Thailand, Singapore, and more. Now contributing to the Rustic Bakery, Francesco brings his experience to elevate the art of baking using Saudi ingredients, paying tribute to the exceptional flavors inherent in the region.
The Soul of Our Bakery
The Rustic Bakery has an artful soul – where people are at the heart of everything we do.
Whether it’s a warm loaf, a comforting cup of coffee, or a plain toast, we deliver each cuisine with love & care – made using premium Saudi ingredients and authentic practices rooted in ancient cultures.
Values That Inspire Us
Prioritize quality, satisfaction, and affordability in every knead and creation.